Amidst the sunlit and breezy campus of the NOVITA factory in Lam Dong, a series of 250-year-old ancient olive trees have officially begun their “new life” on Vietnamese soil.
Beyond being the soul of the Mediterranean, the olive tree has long stood as a sacred symbol of peace, longevity, and prosperity.
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The majestic 250-year-old ancient olive trees in front of the NOVITA factory campus – The starting point of a “new life” bearing the bold mark of European heritage on Vietnamese soil

Overcoming a ten-thousand-mile journey from Europe – one of the greatest cradles of the global ceramic industry, bringing these ancient olive trees to our country and adapting their life to the Vietnamese climate was a challenging journey lasting over a full year

With the utmost dedication of NOVITA’s Founder, the 250-year-old ancient olive tree is resiliently taking root and bursting with intense vitality in the land of Lam Dong (formerly Binh Thuan province)
But for NOVITA, this ancient olive tree carries an even deeper meaning. The olive tree breathes the essence of Italy – the cradle of modern architectural materials and the gathering place of the world’s leading ceramic elites. From that land, the spirit of creative design and peak ceramic technology has spread across the globe.
Today, that great spirit has been brought to Vietnam – where NOVITA was born with a burning aspiration: to connect the essence of traditional Vietnamese porttery with authentic Italian technology and design, thereby creating enduring values and new standards for living spaces.
The 250-year-old olive tree standing proudly in front of the NOVITA factory is not merely a natural landscape. It is a symbol of the harmonious intersection between the Italian design spirit and the soul of Vietnamese ceramics, bridged by NOVITA’s aspiration.
🌿 When visiting NOVITA, we respectfully invite our Partners and Customers to pause beneath the canopy of this ancient olive tree.
Touch the wooden trunk that has witnessed over two centuries of history and capture a commemorative photo together – as a mark of the connection between the past and the future, of peace, and of the aspiration to reach further.
NOVITA – VIETNAMESE ASPIRATION IN EVERY TILE

Domestic strategic partners excitedly checking in with the 250-year-old ancient olive tree during their visit and working session at the NOVITA factory campus

A moment of strengthening friendship with experts from our strategic partner Colorobbia (Italy) beneath the canopy of the 250-year-old ancient olive tree

Experts from Colorobbia (Italy) currently working at NOVITA are thrilled to capture wonderful moments beside the 250-year-old olive tree
NOVITA – VIETNAMESE ASPIRATION IN EVERY TILE.
We invite you to touch deeper into every inspiring story of NOVITA at:
○ Website: http://www.novitatiles.com
○ Facebook: https://www.facebook.com/novitatiles.vietnam
○ Instagram: https://www.instagram.com/novita_tiles
○ Youtube: https://www.youtube.com/@NovitaTilesArchitectureCulture
○ LinkedIn: https://www.linkedin.com/company/novita-tiles-architecture-culture/posts/



